Brand: Coopers Beer

Agency: Glue Society

Campaign Release Date: January 2025

In late 2024, I was invited by creative agency Glue Society to be a collaborating artist to the Cooper’s Beer Forever Original campaign, which showcased 100 original artworks celebrating creativity and individuality. The Forever Original campaign released in January 2025. Five of my pieces are featured in the campaign.

For me, being original is about embracing your quirkiness and individuality. Never being afraid to be different.

My artwork can be seen on digital billboards across Australia, including Barangaroo Station in Sydney, and is also featured in a Coopers television ad.

This campaign highlights the power of originality—expressing personal style and telling stories through art.

Digital Billboard

Digital Billboard Locations

New South Wales

Lilyfield: City West Link

Mascot: Southern Cross Drive

Barangaroo Station, Millers Point

South Australia

Adelaide Airport: Sir Richard William Avenue

Mile End: Sir Donald Bradman Drive

Film/tvc ad

Social Media