Don’t Fuel Eviction.

Client: Fossil Fuel Non-Proliferation Treaty

Agency: D&AD Shift with Google

Year: 2023

Team: Rubee-Rose Stephenson, Tom Gregory, Daniel Muscat

  • Australia is a big country. But for Pacific Islanders the impacts of fossil fuel is personal - not just destroying their islands, but their decimating their homes and futures.

  • Create awareness of our Pacific Islander neighbours being evicted by the negative impact of fossil fuel.

  • With the negative effects of fossil fuels, our Pacific neighbours are at risk of losing their land and homes. Our campaign aims to drive awareness by making the issue relatable to the current housing issues Australians are facing. The campaign will launch with a powerful radio spot that captivates listeners and highlights the urgency of the issue at hand. Additionally, strategic placement of advertisements on various platforms will drive traffic to the "Don't Fuel Eviction" petition website. Through the "Don't Fuel Eviction" petition website, Australians will have the opportunity to make their voices heard and take a stand against unjust evictions. By signing the petition, individuals can help bring attention to this pressing issue and advocate for change.