Excessive aggression robbed sports of their fun.

Let's bring the fun back to sports. We do this by sponsoring the ones who have the most fun - the fans!

Those who have spent their time supporting cheerfully on the sideline for their teams are now given the spotlight. We do this by rolling out the billboards, whilst inviting Australians to head into the sydney flagship store to contribute their video submissions . The videos will be used to create social media engagement, whilst allowing the Australian public to nominate the most fun fan. We will also create hype around our limited edition glass shoe product, for the Australians most fun tradition the "Shoey", which will be the trophy for our sponsored Australians.